Raleigh, NC
I help companies figure out where their marketing is working, where it isn't, and what to do about it.
I started as a creative director. I learned pretty quickly that a good idea without a working system behind it goes nowhere. So I built the systems.
Over the past decade I've led marketing across agencies, startups, a venture-backed media company I co-founded, and multi-location businesses. In each case the job was the same: figure out what's actually driving growth, build the infrastructure to support it, and make sure the data tells the real story.
I'm not a consultant who hands you a deck. I'm an operator who builds things and sticks around to see if they work.
A few things I keep coming back to. Not frameworks — just observations from working inside a lot of different marketing functions.
Most teams have too many dashboards and not enough clarity. The question isn't what can we track — it's what do we actually need to know to make a decision this week. Start there and build backward.
When revenue isn't where it should be, the instinct is to spend more at the top of the funnel. But most of the time the problem is in the middle — a handoff that doesn't happen, a follow-up that doesn't land, a conversion path nobody tested.
Growth creates pressure. Pressure reveals whatever you didn't build properly. The companies that scale well are the ones that built the boring infrastructure first — clean data, a working CRM, a process their team actually follows.
I work with a small number of people at a time. If something here resonates and you want to talk through a problem, I'm easy to reach.
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